Hi, I’m Jessie.

I am a design leader and strategist whose goal is to push the boundaries of the systems that shape the world around us—making our shared lives easier, healthier, and more joyful.

I have spent my decade-plus career focused on designing impactful experiences and developing high-performing teams, but where I truly thrive is in ambiguous and complex spaces where I can go deep on nuanced problems, move quickly, and build zero-to-one products.

Flatiron Health

I joined as the second designer and have been fortunate to build products that have had a meaningful impact on people with cancer and that have helped our internal teams scale. I currently lead my team across Flatiron’s Real World Evidence, Clinical Research, and International business units. My current role and responsibilities include:

Senior Director, Product Design

Lead my team of designers to ensure that our team is pursuing and is held accountable for achievable, measurable and impactful design goals, aligned with complimentary business outcomes.

Build a deep understanding of and empathy for user needs across all functions in order to identify opportunities and gaps where our teams can innovate, and articulate those opportunity areas as a vision with clear goals and milestones for teams to execute against.

Partner with PM counterparts to drive long-term product strategy and executional alignment, by going deep into green field areas and by rolling my sleeves up to directly support execution and delivery where necessary.

Set a clear and motivating user experience strategy for our products and services with a clear understanding of how they fit together to drive success of Flatiron’s strategy.

Spearhead clear and effective system design by setting standards for design quality, making smart decisions about quality and effort trade-offs, and representing a diverse set of products within the continued development of our Design System.

Build the right team and design the org structure/shape to meet the business needs, and craft the design team’s culture, processes and tooling to elevate the team’s performance and morale.

2023 - Present

Director, Product Design

2021 - 2023

Lead Product Design Manager

2019 - 2021

Senior Product Designer

2016 - 2019

Highlights from my tenure:

  • Designed, launched, and scaled OncoTrials, an EHR-integrated clinical trial workflow tool that leverages Flatiron’s technology and services offering to help sites bring clinical trial opportunities to more patients.

  • Designed and launched Flatiron Assist, a point-of-care decision support tool to help oncologists provide evidence-based care to patients while simultaneously streamlining internal administrative workflows. View case study here.

  • Also led discovery and design for new products and services to grow our network of academic medical centers; products include Flatiron Measure, which helps health systems understand the quality of care at their institution, Flatiron Explore, which supports researchers in leveraging our data, and Flatiron Signal, which uses ML to support care coordinators in identifying patients at risk of readmission.

ZERO TO ONE AND BEYOND

  • Generated buy-in for design to be a core partner in scaling our core data business to improve our overall ROI

  • Designed and built various internal tools focused on generating, cleaning, and evaluating data, moving tasks from technical to non-technical team members, supporting our customer-facing teams in managing project execution delivery, and supporting our scientific teams in exploring our data.

  • Advocated for broader user experience strategy for our internal products and operational changes as a key driver of cost savings, resulting in more efficient internal execution timelines, better prioritization of potential interventions, interoperability as a guiding principle, and actual dollars saved.

BUSINESS SCALABILITY

  • Helped grow the team from 2 to over 30, developed hiring practices, designed and iterated on our team structure with company shifts, wrote and operationalized our professional development ladder, and created sustainable professional development opportunities for our team.

  • Evaluated and implemented design and analytics tooling, stood up design operations, and developed a strong user research and service design practice at Flatiron.

TEAM DESIGN & DEVELOPMENT

A Short

Bio

I’m a California native but New Yorker at heart. I like spreadsheets, em dashes, and legal pads. I spend my screen-free time making functional ceramics. I really dislike touch screens. I think a lot about how technology affects who we are as human beings. For better or for worse, I always have an opinion. I like to have passionate debates. My happy place is somewhere between Taipei and northwest Connecticut. On weekends, I’m hanging out in Prospect Park with my dog, Bonnie.

Other Things
I’ve
Done

The Washington Post

Interaction Designer, 2014 - 2016 | I joined an NYC-based design and product strategy studio, working with teams across the newsroom to identify and validate opportunities to grow our audience, resulting net-new consumer products and experiences powered by personalization and structured data. In addition, worked on initial scoping design for a new CMS addressing internal newsroom needs, which resulted in ArcXP.

Asian American Journalists Association

Director of AAJA Voices, 2017 - 2020 | I ran this college journalism training program with Maya Sugarman. Under our purview, we transformed the decades-old program to focus on long-form, multimedia journalism over the course of three months, resulting in journalists who produce quality editorial work, who understood the larger impact their work has on society, and who were deeply engaged with driving the industry. I was also a mentor for two years prior, and a student participant in 2011.

On going | I give talks on product design, the responsibility and burden of design in healthcare, and project case studies. Previously I’ve spoken at Healthcare Design NYC, Idean NYC Speaker Series, and more. I’m open to speaking opportunities, and would love to hear from you.

Speaking Gigs

Adaptly

2011 - 2014 | Started my career here, building new software to help big brands spend more money for your eyeballs. It was before we all knew better.

Graduated 2011 | I earned a B.A. in English Literature and a minor in Interdisciplinary Human Rights Studies, but really earned my professional chops at the Daily Californian. Go Bears.

UC Berkeley

Apex for Youth

2012 - 2014 | Tutored the SAT verbal for underserved Asian and immigrant youth from low-income families in NYC.