Hi, I’m Jessie

I’m a designer and problem solver whose goal is to push the boundaries of the systems that shape the world around us—making our shared lives equitable, healthier, and more joyful.

I have spent my decade-plus career focused on designing impactful experiences in heavily regulated industries and developing high-performing teams, but where I truly thrive is in ambiguous and complex spaces where I can go deep on nuanced problems, move quickly, and build zero-to-one products.

Flatiron Health

I joined as the second designer and have been fortunate to have spent the last decade building products that have had a meaningful impact on people with cancer and that have helped our internal teams scale. As Senior Director, Product Design, I currently lead and set design strategy across Flatiron’s Real World Evidence, Clinical Research, and International business units.

Highlights from my tenure:

ZERO TO ONE AND BEYOND

  • Designed, launched, and scaled OncoTrials, an EHR-integrated clinical trial workflow tool that leverages Flatiron’s technology and services offering to help sites bring clinical trial opportunities to more patients.

  • Designed and launched Flatiron Assist, a point-of-care decision support tool to help oncologists provide evidence-based care to patients while simultaneously streamlining internal administrative workflows.

  • Led my team through discovery and design for new products and services: products include Flatiron Measure, which helps health systems understand the quality of care at their institution; Flatiron Signal, which uses ML to support care coordinators in identifying patients at risk of readmission; Flatiron Render, a tool that allows our customers to derive insights form our data with ease; and more.

BUSINESS SCALABILITY

  • Designed and built various internal tools focused on generating, cleaning, and evaluating data, moving tasks from technical to non-technical team members, supporting our customer-facing teams in managing project execution delivery, and supporting our scientific teams in exploring our data.

  • Implemented a broader user experience strategy for our internal products and operational changes to be a key driver of cost savings, resulting in more efficient internal execution timelines, better prioritization of potential interventions, interoperability as a guiding principle, and actual dollars saved.

TEAM DESIGN & DEVELOPMENT

  • Build the team over a decade from 2 to over 30.

  • Structured our organization skills-complete design teams that maintain deep expertise in healthcare workflows while staying connected to our broader design organization

  • Focused on building organizational design capability beyond individual craft by building design systems and user-centered processes that work across multiple products and teams, including creating scalable design principles, maintaining consistency at scale, and ensuring design decisions can be implemented efficiently across various platforms and contexts.

  • Developed hiring practices to recruit top talent, designed and iterated on our team structure with company shifts, wrote and operationalized our professional development ladder, and created sustainable professional development opportunities for our team.

  • Evaluated and implemented design and analytics tooling, stood up design processes, and developed a strong user research and service design practice at Flatiron.

A Short

BIO

I’m a California native but New Yorker at heart. I like spreadsheets, em dashes, and legal pads. I spend my screen-free time making functional ceramics. I really dislike touch screens. I think a lot about how technology affects who we are as human beings. In case it wasn’t obvious from this website and contrary to being a designer, I love words. For better or for worse, I always have an opinion. My happy place is somewhere between Taipei and northwest Connecticut. On weekends, I’m hanging out in Prospect Park with my dog, Bonnie.

Other Things I’ve Done

The Washington Post

Interaction Designer, 2014 - 2016 | I joined an NYC-based design and product strategy studio, working with teams across the newsroom to identify and validate opportunities to grow our audience, resulting net-new consumer products and experiences powered by personalization and structured data. In addition, worked on initial scoping design for a new CMS addressing internal newsroom needs, which resulted in ArcXP.

Asian American Journalists Association

Director of AAJA Voices, 2017 - 2020 | I ran this college journalism training program with Maya Sugarman. Under our purview, we transformed the decades-old program to focus on long-form, multimedia journalism over the course of three months, resulting in journalists who produce quality editorial work, who understood the larger impact their work has on society, and who were deeply engaged with driving the industry. I was also a mentor for two years prior, and a student participant in 2011.

On going | I give talks on product design, the responsibility and burden of design in healthcare, and project case studies. Previously I’ve spoken at Healthcare Design NYC, Idean NYC Speaker Series, and more. I’m open to speaking opportunities, and would love to hear from you.

Speaking Gigs

Adaptly

2011 - 2014 | Started my career here, building new software to help big brands spend more money for your eyeballs. It was before we all knew better.

Graduated 2011 | I earned a B.A. in English Literature and a minor in Interdisciplinary Human Rights Studies, but really earned my professional chops at the Daily Californian. Go Bears.

UC Berkeley

Apex for Youth

2012 - 2014 | Tutored the SAT verbal for underserved Asian and immigrant youth from low-income families in NYC.